KPI machine

The day job: turning a department’s messy data into decisions people trust.

This is what I do professionally as a lead business analyst, with exactly the same instinct as everything else on this site: take something tangled and make it legible.

I build the reporting a whole department runs on: Power BI models wired to the real source systems, AI layered on to surface the signal instead of another 40-tab spreadsheet, and Power Platform automations that quietly remove the manual steps nobody enjoyed. End to end: the data plumbing, the model, the visuals, and the conversations that turn a number into a decision.

The measure of success isn’t how pretty the dashboard is. It’s that people open it, trust it, and act on it. And that the boring work behind it happens on its own.